Bvlgari Sunglasses Design Carries the History of the Brand

Bulgari is one of the oldest European jewelery makes that is known today. The House of Bvlgari was founded by Sotirio Bulgari who moved to Italy from Greece in late 19th century. Sotirio gave a company his own name, only swapping “u” to “v” to enhance the Green origin of the name. Some sources say that Sotirio learned the art of jewelery making from his family that operated goldsmith business in Greece between fifteenth and eighteenth centuries. The family is also known to have Bulgarian background, hence is the name Bulgari.

Sotirio moved to Rome from Greece in 1880 with only few cents in the pocket. His first jobs were in jewelery local stores where he showcased his goldsmith skills. He opened his first store in 1884. He chose Greek and Roman art as primary base to the style of his products. This style is easily recognizable in his products even presently.

Two of his sons Constantino (1889-1973) and Giorgio (1890-1966) were employed by their father, later taking management of the company. They both devoted their entire careers to growing Bvlgari brand. Presently Francesco Trapani, a great grandson of the founder is Manager of the company.

Buglari family is known for their devotion to communities they serve. One story tells how Costantino Bulgari and his wife, Laura saved three Jewish women from Nazis during the World War II. They hid women in their home during the Roman ghetto raid in 1943. Bulgaris closely cooperated with Jews in the jewellery business for years and clearly had many friends who were Jews. However, hiding Jews in their own home during the Mussolini power was unquestionably heroic – this gesture could cost the family their lives.

Bulgari presently owns 230 retail locations worldwide – a result of hard work of 4 generations. Among current products in addition to jewellery there are purses, watches, perfumes, glasses and hotels. Some of the product lines, such as hotels or eyewear, are done in collaboration with other companies dominant in their field. Bvlgari in this case provides design services and trademark name.

Since it’s one of the most expensive brands many of celebrities are permanent customers. Elizabeth Taylor – one of the very first celebrities loves Bvlgari. Her friends even laughed that the only word she knows in Italian is “Bvlgari”. Her $20 million engagement ring from Richard Burton was showcased oat Bvlgari 125th anniversary exhibition.

Style that Bvlgari set for the brand 125 years ago still remains true to itself today. Common to designs are round simple shapes, also always best quality diamonds and gems of bright colors. Roman, Greek, Persian, Art Deco and of course Italian Renaissance have been inspiration for many collections for all these years.

Sunglasses and glasses from Bvlgari today will make an amazing purchase. If you don’t have anything from this brand yet, these items will get you in. For a fraction of the cost, mainly due to the distribution model that sells glasses through optical stores as oppose to Bvlgari boutiques only, you can get a true Bvlgari jewelery item in a form of eyeglasses to go with your luxurious ear rings, purse and watch.

Among luxurious eyewear products are Bvlgari Glasses and Bvlgari Sunglasses found in our online eyewear store – EyeInform.com

Posted by: Olga Draganovich | 02-11-2011 | 08:02 PM
Posted in: Fashion

Tags: art, Brand, Bvlgari, course, design, devotion, eighteenth, family, founder, ghetto, Giorgio, goldsmith, grandson, Greece, house, inspiration, jewellery, pocket, power, ring, roman, round, store, story, work, worldwide