Today we interview Justin Hoehn. Justin manages LEADapparel.com, providing a broad range of apparel brands at the lowest prices possible. With 27 warehouses covering all regions of the U.S. LEADapparel.com has the ability to ship customer orders quickly to anywhere in the country and worldwide.
Fashion, internet and our society
Manuel Marino: The styles you present are sporty but also with an elegance touch, we can say unique looks, right?
Justin Hoehn: Absolutely. We try to give our customers diversity. We believe that the stylish consumer has different needs for different occasions. You might want to dress in an urban influenced t-shirt when bumming around town but tomorrow, you might have a tee time & need a nike dri-fit polo.
What can you tell me about your latest alternative apparel line?
We recently added alternative apparel to our product line and are extremely excited about the response we’ve had from our customers. Alternative apparel is in the same mold as american apparel. The line is made from high quality fabrics, fitted and fashion driven. They focus on core prodcuts and do a wonderful job at expanding on colors and certain fits. You’ll see awide range of celebrities sporting the line (Pitt, Timberlake, Leonardo, Clooney, Fergie, Walberg, John Mayer, Christina Aguilera, Eva Longoria) this is just to name a few.
What do you think about fashion in 2008?
Fashion is always changing, sometimes for the better / sometimes for the worse but at the end of the day, we like the classic / minimal look to pass the test of time. Although everyone appreciates a saville row tailored suit, the reality is you have more people working from home or in a casual office enviroment. They’re more comfortable in a tee & jeans, tee and designer sweats or some sort of combination. It’s no longer a sloppy look since designers have tightend up the fit & color options and it’s become more acceptable in the office, especially at younger companies.
What about fashion and internet, is it a good alliance?
The web has obviously been a wonderful alliance for all business. The consumer has more choices in a matter of minutes than they would in an entire day of shopping at the malls and you don’t have to pay for gasoline. The knock has always been that you need to try on / see in person what your going to buy. At leadapparel.com, we have made it a priority to make this a seamless process. The addition of images for each color and sizing charts for most products elminates the risk of ordering something that doesn’t fit or not the exact look the customer was expecting.
It’s only going to grow into a more sophisticated shopping experience. We’re looking into video displays for certain products and I’m sure by this time next year there will be a must have for online stores such as ours.
Is it really so important appearance in our society? is it really a good thing?
Appearance and style has always been important and always will. Call it vanity, expression or necessity, we all have style, whether it’s bad or not is up for debate. But there is no doubt in my mind that style is an important aspect in for living a more exciting and interesting life. People with a great personality seem to give off more style even if they are wearing the same get up as the next guy with a bad attitude who thinks style will carry him alone. If you are constantly following the crowd, it can become mondane but if you are diverse and comfortable with your style, it’s a major plus on how it comes off to others.
I think it’s only smart to keep your appearance looking good. Sure, there might be too much focus on “appearance” in some circles but I think there’s no doubt that someone’s overall appearance is a direct reflection of a person’s vibe and personality.
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I personally installed my very first car-pc in 1996. At this time a mp3 player was very expensive and I wanted to hear mp3 in my car. So I took an old big desktop PC and put it into the car. Later I also added a GPS receiver for getting navigation.
Why we should have a Car-PC?
When you want to have a very own customized system with all possibilites in your car, then a car-pc is the only way to go. And especially if you are a PC enthusiast, nothing comes around a car-pc. You will be able to stay fully updated with all latest technologies and possibilites.
Is GPS really useful?
I would never take a printed map again :) A map can not show you the nearest rest station or restaurant. And a map does not tell you where to drive and when you will arive there. GPS simply adds a lot of comfort to your life.
How do you see the future of technology?
There recently are a lot of approaches from the industry to fully digitalize our lives with total networking, internet & digital services everywhere. Best examples are ViiV or MID units. However I guess people either are not ready yet for all the new possibilities or they simply do not want to go this “next step”. So actually I am not sure about the future.
What are your next projects?
As we know that the topic “car-pc” is not so easy to understand, we currently work on a new improved systembuilder which will guide our customers to the best configuration based on their needs and not on their knowledge. We also will add new techniques like Geotracking for parcels and PayPal Express checkout. And we will more and more use Ajax on our website as this brings a lot of comfort for the visitor.
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It’s no problem. We look at every order before shipping it, and if it looks too suspicious, we cancel it. Been doing it the same way since 1998 and it’s never been a problem.
Thank you for your answers. Now, about you, what are your projects for the future?
Just trying to make cdbaby.com a fun place to find new music. We’re open to any suggestions from music fans.
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