Urban Shop Guide is a Chicago-based privately held corporation founded by Julie Cameron, a 15-year retail industry veteran. Urban Shop Guide offers guided, customized shopping tours of Chicago’s trendy neighborhoods, providing visitors access to small boutiques and the essence of Chicago shopping.

Contact Julie, 312 533-1256, to have more info.

Savvy online shoppers generate new service providers

New Shopping Tour Service to bring out-of-towners and locals to the neighborhoods’ best kept shopping secrets

Because of the continuing explosion of online shopping, customers are getting more savvy then ever regarding unique designers, brands and fashions. In the past, stores dictated the trend and brands available based on their traditional distribution channels. Now shoppers drive trends, and put local stores and up and coming designers on the map through their global exposure to alternatives on the internet.

Urban Shop Guide, a Chicago shopping tour operator, helps small groups explore the blossoming fashion scene. The guided neighborhood tours feature luxury transportation, knowledgeable guides and customized itineraries, taking visitors to the smaller boutiques populating trendy areas such as Lincoln Park and Bucktown.

“While Michigan Avenue has incredible national retailers, Chicago’s best kept fashion secrets and up-and-coming designers are tucked away in its vibrant neighborhoods,” says Julie Cameron, Urban Shop Guide’s founder. An industry veteran and Chicago resident, Cameron is poised to show visitors and locals Chicago’s trend-setting alternative shopping venues and the customers, based on the demand driven from their internet shopping research, are ready to branch out.

New boutiques are opening up weekly, and now shoppers are as in tune with what boutiques and new designers are opening in London, Chicago and New York as they are in their own backyard. Sites like DailyCandy.com make it easy to quickly follow trends in a number of major cities.

Urban Shop Guide tours enable visitors to find the newest gems and enjoy a full day immersed in Chicago’s colorful neighborhoods. “We want each participant to feel like a local for the day, feeling the true character of the area,” says Cameron. “Itineraries also include a dose of history, food, drinks and art so that the customer has an authentic feel of the city.” Additionally, an element of customization will be added for each group so that fashion veterans from New York, L.A. or overseas will be just as engaged as a group from a smaller city.

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