Fashion, internet and our society

Today we interview Justin Hoehn. Justin manages LEADapparel.com, providing a broad range of apparel brands at the lowest prices possible. With 27 warehouses covering all regions of the U.S. LEADapparel.com has the ability to ship customer orders quickly to anywhere in the country and worldwide.

Fashion, internet and our society

Manuel Marino: The styles you present are sporty but also with an elegance touch, we can say unique looks, right?

Justin Hoehn: Absolutely. We try to give our customers diversity. We believe that the stylish consumer has different needs for different occasions. You might want to dress in an urban influenced t-shirt when bumming around town but tomorrow, you might have a tee time & need a nike dri-fit polo.

What can you tell me about your latest alternative apparel line?

We recently added alternative apparel to our product line and are extremely excited about the response we’ve had from our customers. Alternative apparel is in the same mold as american apparel. The line is made from high quality fabrics, fitted and fashion driven. They focus on core prodcuts and do a wonderful job at expanding on colors and certain fits. You’ll see awide range of celebrities sporting the line (Pitt, Timberlake, Leonardo, Clooney, Fergie, Walberg, John Mayer, Christina Aguilera, Eva Longoria) this is just to name a few.

What do you think about fashion in 2008?

Fashion is always changing, sometimes for the better / sometimes for the worse but at the end of the day, we like the classic / minimal look to pass the test of time. Although everyone appreciates a saville row tailored suit, the reality is you have more people working from home or in a casual office enviroment. They’re more comfortable in a tee & jeans, tee and designer sweats or some sort of combination. It’s no longer a sloppy look since designers have tightend up the fit & color options and it’s become more acceptable in the office, especially at younger companies.

What about fashion and internet, is it a good alliance?

The web has obviously been a wonderful alliance for all business. The consumer has more choices in a matter of minutes than they would in an entire day of shopping at the malls and you don’t have to pay for gasoline. The knock has always been that you need to try on / see in person what your going to buy. At leadapparel.com, we have made it a priority to make this a seamless process. The addition of images for each color and sizing charts for most products elminates the risk of ordering something that doesn’t fit or not the exact look the customer was expecting.

It’s only going to grow into a more sophisticated shopping experience. We’re looking into video displays for certain products and I’m sure by this time next year there will be a must have for online stores such as ours.

Is it really so important appearance in our society? is it really a good thing?

Appearance and style has always been important and always will. Call it vanity, expression or necessity, we all have style, whether it’s bad or not is up for debate. But there is no doubt in my mind that style is an important aspect in for living a more exciting and interesting life. People with a great personality seem to give off more style even if they are wearing the same get up as the next guy with a bad attitude who thinks style will carry him alone. If you are constantly following the crowd, it can become mondane but if you are diverse and comfortable with your style, it’s a major plus on how it comes off to others.

I think it’s only smart to keep your appearance looking good. Sure, there might be too much focus on “appearance” in some circles but I think there’s no doubt that someone’s overall appearance is a direct reflection of a person’s vibe and personality.

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Posted by: admin | 07-31-2008 | 06:07 PM
Posted in: Clothing | Internet | Interviews