Primal Wear is a cycling apparel company out of Denver, Colorado and has been in business for over 16 years. They have the most technical fabrics with original jersey designs. Besides being in over 1500 Independent bike shops across the United States, they are in some of the bigger retailers such as REI and Performance. I’ve been in contact with Jessica Edwards that sent me one of their Star Wars jerseys.
Star Wars loves Cycling
The Star Wars jerseys are made of 100% ProSenor, a technical fabric which wicks moisture from the body so you remain comfortable on your ride. This is a popular design that they picked up in order to connect with the large Star Wars following. They currently do not attend Star Wars events in relation to this jersey, although it is something they have considered.
Being a mountain bike enthusiast, I decided to take my lightweight aluminium beauty and go for a ride. Nothing really serious, just 5 miles, to feel this new jersey and test the fabric. This has been my worst performance and probably one of my most valuable experiences. The weather was cooperative, with a sunny and clear sky. I cruised at a comfortable speed. The roads were in fair condition, no hills, scenic routes and not much traffic. A great course! The only problem was the temperature, really hot.
The jersey worked very well! The fabric is as they said, breathes with you and controls moisture and temperature to keep you performing at your best. Probably I would have had many more problems with the temperature, with another fabric. So I’m very satisfied and happy of this product.
I understood the importance of using the right wear. You can’t just have a tshirt and common shorts. A helmet is essential, as gloves, and elbow guards. A good pair of shoes is also recommended. And of course technical fabric clothing.
The reward of this experience has been a great spaghetti plate with pomodoro and parmigiano. A very simple plate, but I consider it the best of the Italian cuisine. Maybe it is the best food also for sports?
Few tips for cycling beginners: eat healthy food (mediterranean food) or you’ll never cover long distances; find the perfect bike for you, you don’t need to spend 20,000 dollars but you need a bike with three chain rings, which gives you the most range of gears; wear a bike jersey, typically made of synthetic materials that help wick away moisture from your body, and including a rear pocket to carry extra supplies while you ride; buy yourself some proper cycling shorts; set realistic goals and start slow; relax and enjoy the scenic routes.
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Paul Baines is a T-shirt Designer and Blogger. Read his popular t-shirt reviews blog and read also about his highly original t-shirt designs. You can vote now on his latest Threadless.com submission or purchase pieces from his collection at Retrogod, Redbubble, Zazzle. This is his exclusive article for us, a kind of diary, where he talks about tshirt designing, internet and shopping.
The life of a T-shirt Designer
I’m a t-shirt designer, in fact I’m simply a designer, but I’ve found myself straying from the rather bland world of graphic and web design to the glitzy and glamorous world of fashion without even realising it.
I can’t say I’ve made a fortune from t-shirt design, but I will say it’s one of the most rewarding career shifts I’ve taken in my life so far. My time is split between conceiving and designing unique and original ideas for new t-shirts, and reviewing new and established t-shirt fashion labels on the Net.
My consumer market expands daily, these days savvy fashionistas realise they can make an immediate impact in any wardrobe with a few choice artistic tees, a frugal yet fashionable way to stand out from the crowd.
The beauty is there are so many sources for t-shirt design these days that you are bound to find a design you love, a design that no one you know and perhaps not even friends of your friends have yet discovered. Impact and individuality, artistic style and originality, these are the watchwords of the t-shirt fashion industry and its consumer base.
One explanation for the ‘t-shirt boom’ is a revolution in Internet technologies, with the arrival of Web 2.0, more and more websites, stores, business and consumer networks, search engines and directories realise they have to keep their audience engaged, and consequently interactivity has become the name of the game. It doesn’t really matter what you create or sell, if your potential buyers are bored they will leave.
Unlike the ‘real world’, the online shopping experience cannot rely on the vitality of human senses such as taste, touch, smell to inform their choices. Perhaps we’ll find a way in the future to replicate these essential components of the human and therefore shopping experience. Until then we have one vital advantage on the Net and that is the interactivity of community. Something unheard of in the modern world, a concept one might even describe as old fashioned, has created a revolution on the Web. The explosion in user-rated and user-generated content has changed shopping online forever.
Amazon.com and Ebay.com are the most likely pioneers in this way of selling, consumers turning to the opinions, comments and reviews of past buyers and contributing their own. The difference is that this methodology has moved far beyond seller ratings and book reviews, and I’m proud to say that the t-shirt fashion world is leading the next stage of the Internet’s development as a fully-rounded experiential shopping platform.
Until recently t-shirt designers had two choices, firstly they could set up their own independent store with ecommerce capabilities and secure hosting and hope and pray they can cover their costs. The second choice was Cafepress.com which has been running for over a decade now and provided designers a way to economically begin to sell their unique t-shirt designs to a worldwide audience, whilst keeping costs as low as possible for their consumers. The problem with Cafepress.com and Spreadshirt.com (a later arrival offering higher quality screen printed tees) is that neither offers any real quality control. Yes Cafepress.com still sells a basic white t-shirt with the design of your choice from only $9.99 but they have serious limitations on the size and placement of any contributed image. Essentially you’re talking a 10″ square box in the middle of your t-shirt, no matter what the design may look like.
Some years back a new company, formed originally as a thread on a t-shirt forum burst onto the scene, and it completely revolutionised the way that people buy fashion. Threadless.com introduced the idea of totally empowering the customer, not only enabling them to rate the current collection on sale and communicate personally with each designer, but more so, the customer can decide if a t-shirt is ever even made! Yes, before a new design is printed users of Threadless.com can vote through a 7 day process that defines the fate of every t-shirt they sell.
I can imagine a bright future for the online consumer, more and more choice, variety, control over design and production. The only problem is the rising cost of fuel. The ‘virtual shopping’ experience may always be able to compete with smaller items, but as the world runs dry, shipping expenses will become highly prohibitive. The future may be far less complicated than any of us can imagine.
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