Tracey St. John and Kim Jacobs love to ride quads at the desert and wanted a product they could ride in and still feel and look like women. Research was gathered, products designed, and Huchi Gear emerged. Read Tracey exclusive words about their desert riding story!
A desert riding story
A few girls at the desert at a campfire talked about starting a business—of course, a few cocktails were involved. That is where we started! At this point, there were very few clothing companies with riding gear that catered to quad riding, desert-loving women. The name was picked that evening by one of our friends who wanted the name ‘dirty!’ We had our first meeting and everyone declined business involvement except Kim and me (Tracey). We cleaned up the name and changed it to Huchi. I did research on the name and found out that in Japanese it means ‘Goddess of Fire.’ Let me tell you our road was rocky. Many fights! Honestly, we could write a thousand page book on that! We went to Los Angeles with our spouses to find material to make our pants. We spent a lot of money to come up with the product we have now, which is pretty darn good.
At first, we had our friends sell our clothing at their shop and during desert season at their booth. He got us in Dirt Wheels magazine for our first article. After a while we had so much inventory that it was too hard for our friends to carry everything and the few stores we distributed to only carried a small amount of our inventory.
So by the third year in business, we decided to try it on our own. We had so much fun—sold at the desert (won a toy hauler), Thunderboats, Oktoberfest, Off-road shows, and so much more! We met an heiress, boat racers, rode in the fastest cars in the desert while we threw out clothes for promotion, sold to bigwigs in the police force, military, you name it! We were profiled in several videos and pictures. We signed autographs, and even posed in pictures with some of our best customers. We met so many people and that was the best part. Even men loved buying our clothes for their girlfriends/wives. We learned to size a woman up by the spouse or significant others body description. We do not know how it happened, but our product has been sold online all over the United States.
There are lots of people who have asked us how to start a business! In fact, right before writing this article, I had a friend’s son ask how to legitimately to sell online. One reason that most people do not become rich selling clothing is because there are just so many clothing companies in operation, causing difficult competition.
Here is our best piece of advice—networking and customer service are critical for a successful business. A word of caution, think twice before starting a business with family or friends. It is tough!
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Primal Wear is a cycling apparel company out of Denver, Colorado and has been in business for over 16 years. They have the most technical fabrics with original jersey designs. Besides being in over 1500 Independent bike shops across the United States, they are in some of the bigger retailers such as REI and Performance. I’ve been in contact with Jessica Edwards that sent me one of their Star Wars jerseys.
Star Wars loves Cycling
The Star Wars jerseys are made of 100% ProSenor, a technical fabric which wicks moisture from the body so you remain comfortable on your ride. This is a popular design that they picked up in order to connect with the large Star Wars following. They currently do not attend Star Wars events in relation to this jersey, although it is something they have considered.
Being a mountain bike enthusiast, I decided to take my lightweight aluminium beauty and go for a ride. Nothing really serious, just 5 miles, to feel this new jersey and test the fabric. This has been my worst performance and probably one of my most valuable experiences. The weather was cooperative, with a sunny and clear sky. I cruised at a comfortable speed. The roads were in fair condition, no hills, scenic routes and not much traffic. A great course! The only problem was the temperature, really hot.
The jersey worked very well! The fabric is as they said, breathes with you and controls moisture and temperature to keep you performing at your best. Probably I would have had many more problems with the temperature, with another fabric. So I’m very satisfied and happy of this product.
I understood the importance of using the right wear. You can’t just have a tshirt and common shorts. A helmet is essential, as gloves, and elbow guards. A good pair of shoes is also recommended. And of course technical fabric clothing.
The reward of this experience has been a great spaghetti plate with pomodoro and parmigiano. A very simple plate, but I consider it the best of the Italian cuisine. Maybe it is the best food also for sports?
Few tips for cycling beginners: eat healthy food (mediterranean food) or you’ll never cover long distances; find the perfect bike for you, you don’t need to spend 20,000 dollars but you need a bike with three chain rings, which gives you the most range of gears; wear a bike jersey, typically made of synthetic materials that help wick away moisture from your body, and including a rear pocket to carry extra supplies while you ride; buy yourself some proper cycling shorts; set realistic goals and start slow; relax and enjoy the scenic routes.
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Today we interview Justin Hoehn. Justin manages LEADapparel.com, providing a broad range of apparel brands at the lowest prices possible. With 27 warehouses covering all regions of the U.S. LEADapparel.com has the ability to ship customer orders quickly to anywhere in the country and worldwide.
Fashion, internet and our society
Manuel Marino: The styles you present are sporty but also with an elegance touch, we can say unique looks, right?
Justin Hoehn: Absolutely. We try to give our customers diversity. We believe that the stylish consumer has different needs for different occasions. You might want to dress in an urban influenced t-shirt when bumming around town but tomorrow, you might have a tee time & need a nike dri-fit polo.
What can you tell me about your latest alternative apparel line?
We recently added alternative apparel to our product line and are extremely excited about the response we’ve had from our customers. Alternative apparel is in the same mold as american apparel. The line is made from high quality fabrics, fitted and fashion driven. They focus on core prodcuts and do a wonderful job at expanding on colors and certain fits. You’ll see awide range of celebrities sporting the line (Pitt, Timberlake, Leonardo, Clooney, Fergie, Walberg, John Mayer, Christina Aguilera, Eva Longoria) this is just to name a few.
What do you think about fashion in 2008?
Fashion is always changing, sometimes for the better / sometimes for the worse but at the end of the day, we like the classic / minimal look to pass the test of time. Although everyone appreciates a saville row tailored suit, the reality is you have more people working from home or in a casual office enviroment. They’re more comfortable in a tee & jeans, tee and designer sweats or some sort of combination. It’s no longer a sloppy look since designers have tightend up the fit & color options and it’s become more acceptable in the office, especially at younger companies.
What about fashion and internet, is it a good alliance?
The web has obviously been a wonderful alliance for all business. The consumer has more choices in a matter of minutes than they would in an entire day of shopping at the malls and you don’t have to pay for gasoline. The knock has always been that you need to try on / see in person what your going to buy. At leadapparel.com, we have made it a priority to make this a seamless process. The addition of images for each color and sizing charts for most products elminates the risk of ordering something that doesn’t fit or not the exact look the customer was expecting.
It’s only going to grow into a more sophisticated shopping experience. We’re looking into video displays for certain products and I’m sure by this time next year there will be a must have for online stores such as ours.
Is it really so important appearance in our society? is it really a good thing?
Appearance and style has always been important and always will. Call it vanity, expression or necessity, we all have style, whether it’s bad or not is up for debate. But there is no doubt in my mind that style is an important aspect in for living a more exciting and interesting life. People with a great personality seem to give off more style even if they are wearing the same get up as the next guy with a bad attitude who thinks style will carry him alone. If you are constantly following the crowd, it can become mondane but if you are diverse and comfortable with your style, it’s a major plus on how it comes off to others.
I think it’s only smart to keep your appearance looking good. Sure, there might be too much focus on “appearance” in some circles but I think there’s no doubt that someone’s overall appearance is a direct reflection of a person’s vibe and personality.
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I personally installed my very first car-pc in 1996. At this time a mp3 player was very expensive and I wanted to hear mp3 in my car. So I took an old big desktop PC and put it into the car. Later I also added a GPS receiver for getting navigation.
Why we should have a Car-PC?
When you want to have a very own customized system with all possibilites in your car, then a car-pc is the only way to go. And especially if you are a PC enthusiast, nothing comes around a car-pc. You will be able to stay fully updated with all latest technologies and possibilites.
Is GPS really useful?
I would never take a printed map again :) A map can not show you the nearest rest station or restaurant. And a map does not tell you where to drive and when you will arive there. GPS simply adds a lot of comfort to your life.
How do you see the future of technology?
There recently are a lot of approaches from the industry to fully digitalize our lives with total networking, internet & digital services everywhere. Best examples are ViiV or MID units. However I guess people either are not ready yet for all the new possibilities or they simply do not want to go this “next step”. So actually I am not sure about the future.
What are your next projects?
As we know that the topic “car-pc” is not so easy to understand, we currently work on a new improved systembuilder which will guide our customers to the best configuration based on their needs and not on their knowledge. We also will add new techniques like Geotracking for parcels and PayPal Express checkout. And we will more and more use Ajax on our website as this brings a lot of comfort for the visitor.
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This is a very nice story from JewelryDays.com Blog. Thanks to Sheila Garcia for this!
MADISON, Wis. – A garbage truck operator is being hailed as a hero for finding $10,000 worth of diamonds that had accidentally been thrown away.
“We got a call from a customer that had some earrings in the garbage,” said front-load truck operator Ron Lund.
At Pellitteri Waste, where Mr. Lund works, those types of calls come in about once a month so he really wasn’t surprised, though these were no average earrings. They were $10,000 diamond earrings from a local jewelry store, WISC-TV reported.
What surprised him is he actually found them! “I’m thinking, ‘No way, I’ll never find them,’” said Lund. “I told them, ‘Good Luck,’” he laughed. On his route, Lund picks up garbage from more than 130 businesses, including the jeweler. “I was thinking, ‘Little diamonds versus 30,000 pounds of garbage,’” said Lund. “No way.”
But, those little diamonds got him looking.
“I kind of knew where the store was on the load,” said Lund. “So I drove forward to lay it out.” And the digging began. “I grabbed a bag and started looking in there and that’s where I found them,” said Lund. “I found one first then I thought the other’s got to be in the bag, and I found the other one.” It took him a total of eight minutes. “I was just surprised I found them,” said Lund. “I’m surprised anybody would find them.”
The business owner gave him an $80 reward.
Lund said that he decided to try his luck again. “I already spent it,” he said. “I went and bought Powerball tickets. I figure I found the earrings, I’ll buy the tickets and maybe I’ll get lucky.” Lund also admitted he once dumped all his keys into the garbage, and was lucky enough to find them, too.
What a very remarkable deed (..and luck!) done by Ron Lund! Who would have thought you could find something tiny and valuable in heaps of trash. What I did not like about the incident though, was that the company only gave kind, hardworking, and honest Mr. Lund only 80 bucks. I mean, for something worth $10,000? They could have at least given him a thousand, 500, or even just make it a hundred. I just think he deserves more than 80. Surprisingly, amidst all the surprises, Mr. Lund was happy about it and bought himself Powerball tickets. I commend Mr. Ron Lund for a job well done, not only being honest, but someone who does good without asking for anything in a return. Ron Lund, you are a true hero and a fine example for us all!
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The internet was an amazing technological breakthrough. We have had the internet for so long now that it makes a person wonder how they functioned without it.The internet has changed our lives in so many ways. We spend less money using the internet. We spend less money on postage, envelope, and paper when writing a friend or family member a letter. We can type a letter and hit the send button and they have it in a matter of minutes rather than days or weeks. Plus you don’t have to take the time to drive to the Post Office, stand in line, and spend money on stamps.
The internet has also shaped up real nice for selling items. From the small mom and pop type businesses to the big corporations, every business has a website now. With shopping carts by Paypal and others, the internet has made it so easy to shop online. No longer are the days where we would mail a payment and order form to a company and wait 6-8 weeks to get the items. The internet is the way to do it!
People can now work at home because of the internet. Company websites and software can now be accessed through terminal servers so more people are being given the ability to work from home. It’s a win-win for both the employee and the company. The employee saves money on clothes, gas, and food while the company saves money on rent, electricity, and other things. Because of the internet, people now have the ability to work from the comfort of their living room.
Whether you send a letter to a friend online, shop online, or work for corporate America or for yourself online, the internet has changed your life. I’m sure there are many more changes to come, so dig in and learn all you can.
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Jeff Grant, Trio President, wrote this article for his website, but authorized us to include it also in NewOnlineShopping.NET. You’ll find it very interesting.
We Set Up a Website and Sales Increased 1,000%
In 2001, my firm, TRIO Display, was essentially a retail design group that produced stores for professional sports teams, museums, and a myriad of individual specialty retailers. Staff was steady at four to five designers and artists and we pulled in subcontractors as needed. Display sales and design fees ranged from $500,000 to $650,000 per year, which was enough for all of us to live comfortably.
2001 was a wake-up year for me, as it was for many business owners. September 11 made me realize that if I got hit by a truck, my little business was gone and my family, while insured, would still suffer a diminution in lifestyle. I thought about expanding my business by growing the fixture end via a print catalog. I’d been in the mail order fixture business previously and knew that making a real dent required enough capital to send out at least 100,000 catalogs. Even then you were lucky if four percent of the people who received them actually opened them and that, in fact, it takes three to five mailings before customers take you seriously.
In 2002, the Web was moving forward, as was e-commerce, but the only way to reach the top of the search engines was through expensive search engine optimization (SEO, a method of manipulating website copy to push your website listing up in the natural listings) and that seemed like so much high-tech voodoo to me. Companies were spending lots of money to acquire catchy Web names and to promote them but these were no guarantee of success. In April of 2002, while using Yahoo (a portal site) for a search, I noticed some highlighted listings with a dollar amount placed after the entry. Something like this: www.dogleashes.com (.15¢). I was intrigued by the number, so I did a little research and it led me to a company called Overture.
I discovered that Overture had set up a keyword brokerage (a keyword is the search word someone puts into a search engine such as Google or Yahoo). Working with Overture a firm could bid on keywords that would allow placement at the top of a Yahoo Web search. At the time our website was a 4-page brochure detailing our design services. I took one look at Overture’s program and had an absolute epiphany. I remember calling one of my associates and telling him that I had just discovered the future of our business.
Within a week we had interviewed several Web designers and hired one on a full-time, interim basis. We started building the site focusing on retail design. The keywords were very inexpensive and we spent less then $500 per month but gained new clients within days. In fact we pulled in $10,000 in design fees within four weeks and that was followed by selling the store fixtures to the customers we had designed the stores for.
With a little excess cash we invested in the site partnering with vendors to show their product on our site while they drop-shipped orders for us. Within a year, Triodisplay.com went from four pages to several thousand. We also kept raising the ante with our Overture bids and in the second year joined with Google in an Adwords campaign that soon eclipsed what we were doing with Overture. Sales doubled the first year and we hired more salespeople, designers, and a full-time Web marketer with whom I attended various industry seminars.
Five years later it’s 2007 and we now have 22 employees and still hire subs as necessary. Business is ten times what it was in 2002, and we show a profit every year while still providing competitive salaries, medical care, and profit sharing.
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This is a nice personal story written by Elizabeth Burn, a kind entrepreneur in the vintage clothing industry.
Love for Vintage
My love for vintage began when I was a poor college student in NYC, basically out of necessity, it evolved from a hobby and passion into a business. At first my family was a little annoyed at the ‘clutter’ but after some years and much patience they are coming around, beginning to appreciate the history of a garment that has been around for many decades sometimes centuries. How important it is to care for, restore them, the quality of garments from the past and how we are keeping them from the landfills or from being exported to other countries.
When I travel I am always hunting for great finds, a vacation is never complete or satisfying unless I am rummaging through vintage & antique stores. One of my latest finds was a Victorian top, to be the proud owner of such workmanship… to be able to hold in my hands something a young woman wore in the 1800s is very exciting to me.
I have an amazing lace dress from the 30s that has to be one of the most beautiful and delicate things I have ever seen from that era. I could go on and on…
At the moment I am in the process of relocating, my store is down to the bare minimum as I’ve had not one moment’s chance to play with my dolls (mannequins) the past few weeks.
Once the dust settles next month I plan to add many wonderful things. I am really looking forward to finally featuring a fun 60’s psychedelic collection I have been hoarding for years and years, it will include a few great designers of the era. As a matter of fact, the house I am buying is a restored 60s house.
I served on the board of directors of the Vintage Fashion Guild. I am a member of several vintage organizations including the http://evintagesociety.com we strive to sell only quality vintage and provide excellent customer service.
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Jeff Knowlton wrote this exclusive article for us. He is the National Account Manager of 66North.com.
66°NORTH Ltd. is among Iceland’s oldest manufacturing companies. It was established in the year 1926 and has throughout the decades been a leading producer and innovator in the making of working clothes used on sea and land, made for the toughest outdoor working conditions on the Planet. In the past decade, 66°North has leveraged its expertise into a wide selection of outdoor clothing for sports and leisure. It has received numerous awards for its designs and marketing campaigns.
There is not Bad Weather, Just the Wrong Clothing
Even though 66 North has been in business for over 80 years, we are relatively new to the United States. Our stylish and functionable brand is instantly recognizable and has been well received stateside. That being said, along with trying to expand our retail carriers, the internet ordering system has been a huge success. Whether it is a celebrity such as Quentin Tarantino wearing our product in an interview, or sponsoring the 2007 Syndicate CMJ Conflict of Interest party, 66 North has taken great steps in promotion and sponsorship programs. These avenues help with our brand recognition, and the reward has been an increase in web orders.
The online shopping phenomenon has moved from such a term to in actuality, a commonplace form of consumerism. Everything is readily available at an instant and customers have a myriad of products to choose from. Because of this, we see a shift in the industry in regards to how products are being marketed. Outerwear marketing is geared to a slightly younger demographic, with emphasis on creating a relationship via MySpace pages, posting pictures on company websites and essentially making their online experience a bit more interactive.
Currently, all internet orders go through our Iceland office, but in a few months they will all be handled here in our New York office. As our retail distribution grows, along with the viability of ordering online, it is my belief that 66 North will make great strides in becoming a premier outerwear brand in the United States.
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Shop.org is the network for retailers online. Its 600 members include the 10 largest retailers in the U.S., and 70 percent of the Internet Retailer Top 100 E-Retailers. It’s where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. Shop.org programs and activities include benchmarking research, events and networking communities.
Ten Tips for Shopping Online This Holiday Season
1. Plan Ahead. Having a set list of gifts you intend to buy helps minimize confusion, especially if you intend to make multiple purchases through several websites. Shop.org encourages consumers to start their online holiday shopping at www.cybermonday.com, a site which will offer current promotions of more than 400 online retailers throughout the holiday season.
2. Shop safely online by using common sense. A golden rule of online shopping is that if something seems like it’s too good to be true, it probably is and you should avoid it. Shop with retailers that you trust. If you aren’t familiar with an online retailer, look for privacy and security seals, which indicate that their security and privacy measures have been verified.
3. Make sure your gifts arrive in time. Check retailers’ shipping deadlines, which are featured prominently on most retail websites. The information ensures that customers understand the last day when they can place orders for arrival by Christmas or Hanukkah. After standard shipping deadlines pass, many retailers will offer shipping upgrade promotions with later deadlines.
4. Know the retailers’ return and exchange policies. Return policies vary, so knowing ahead of time whether or not you will have to ship back returns or exchanges or if you can return them to the physical store in your area will help in the long run. Also be sure to find out who covers the cost of shipping if you need to return or exchange an item.
5. Ship gifts directly to the recipient. Most online retailers can ship items to a different location than your billing address. During the holiday season, when many people are traveling, take advantage of this feature by sending gifts ahead of your arrival. Some companies can even ship to multiple locations so you don’t have to lug holiday gifts all across the country.
6. For instant gratification (or holiday procrastinators), buy online then pick up in the store. Many retailers offer a “buy online, pick up in store” option. Check with your favorite retailers to see if this is a service they offer, then skip the crowds and head straight to the customer service counter where your items will be waiting.
7. Read the fine print. Retailers list important information such as privacy policies, warranty information, item descriptions, terms of agreement and company information on their websites. Much of this information is very useful, but is displayed in a smaller font.
8. If you aren’t comfortable paying with a credit card, research other payment options. Retailers place a tremendous importance on keeping their websites safe and protecting customers’ information. But for shoppers who are still nervous about paying by credit card, other options are often available. Online retailers offer a variety of services, from letting customers fax in an online order to accepting third-party payment options. Some retailers also allow gift cards to be redeemed online.
9. “Check it Twice” before confirming purchase. Before you complete an online purchase, double check billing and credit card information, shipping address and total cost of the order. This will eliminate any potential panic after you’ve hit the final “confirm” or “submit” button. And remember not to click “submit” twice.
10. Start a file folder. First, print and save all confirmations of your purchases. This will help in many ways, from returning or exchanging items to verifying credit card or bank statements. Also, write down each purchase. It’s easy to forget how much you’ve spent if you don’t keep track of it. This will help both budget holiday spending and balance your checkbook.
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Today we interview Justin Hoehn. Justin manages 
Today we interview Oliver Aigner, owner of 
This is a very nice story from 
