A desert riding story

A few girls at the desert at a campfire talked about starting a business—of course, a few cocktails were involved. That is where we started! At this point, there were very few clothing companies with riding gear that catered to quad riding, desert-loving women. The name was picked that evening by one of our friends who wanted the name ‘dirty!’ We had our first meeting and everyone declined business involvement except Kim and me (Tracey). We cleaned up the name and changed it to Huchi. I did research on the name and found out that in Japanese it means ‘Goddess of Fire.’ Let me tell you our road was rocky. Many fights! Honestly, we could write a thousand page book on that! We went to Los Angeles with our spouses to find material to make our pants. We spent a lot of money to come up with the product we have now, which is pretty darn good.

At first, we had our friends sell our clothing at their shop and during desert season at their booth. He got us in Dirt Wheels magazine for our first article. After a while we had so much inventory that it was too hard for our friends to carry everything and the few stores we distributed to only carried a small amount of our inventory.

So by the third year in business, we decided to try it on our own. We had so much fun—sold at the desert (won a toy hauler), Thunderboats, Oktoberfest, Off-road shows, and so much more! We met an heiress, boat racers, rode in the fastest cars in the desert while we threw out clothes for promotion, sold to bigwigs in the police force, military, you name it! We were profiled in several videos and pictures. We signed autographs, and even posed in pictures with some of our best customers. We met so many people and that was the best part. Even men loved buying our clothes for their girlfriends/wives. We learned to size a woman up by the spouse or significant others body description. We do not know how it happened, but our product has been sold online all over the United States.

There are lots of people who have asked us how to start a business! In fact, right before writing this article, I had a friend’s son ask how to legitimately to sell online. One reason that most people do not become rich selling clothing is because there are just so many clothing companies in operation, causing difficult competition.

Here is our best piece of advice—networking and customer service are critical for a successful business. A word of caution, think twice before starting a business with family or friends. It is tough!

• Harry Potter, Indiana Jones and Batman together! Where can you see Harry Potter, Indiana Jones and Batman all together? But at The Noble Collection, of course! Along with fine sword replicas and classic creations from legend and lore, jewelry in gold and precious gems, porcelain sculptures, fantasy art and historic replicas of armor, weaponry and early inventions.......
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A beautiful Car-Pc

When did you start your business?

We started in May 2003. (You can read this page).

How did you have the idea to start it?

I personally installed my very first car-pc in 1996. At this time a mp3 player was very expensive and I wanted to hear mp3 in my car. So I took an old big desktop PC and put it into the car. Later I also added a GPS receiver for getting navigation.

Why we should have a Car-PC?

When you want to have a very own customized system with all possibilites in your car, then a car-pc is the only way to go. And especially if you are a PC enthusiast, nothing comes around a car-pc. You will be able to stay fully updated with all latest technologies and possibilites.

Is GPS really useful?

I would never take a printed map again :) A map can not show you the nearest rest station or restaurant. And a map does not tell you where to drive and when you will arive there. GPS simply adds a lot of comfort to your life.

How do you see the future of technology?

There recently are a lot of approaches from the industry to fully digitalize our lives with total networking, internet & digital services everywhere. Best examples are ViiV or MID units. However I guess people either are not ready yet for all the new possibilities or they simply do not want to go this “next step”. So actually I am not sure about the future.

What are your next projects?

As we know that the topic “car-pc” is not so easy to understand, we currently work on a new improved systembuilder which will guide our customers to the best configuration based on their needs and not on their knowledge. We also will add new techniques like Geotracking for parcels and PayPal Express checkout. And we will more and more use Ajax on our website as this brings a lot of comfort for the visitor.

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