Graphic t-shirts enter the world of haute couture

Al Keser wrote this article for us. He is a New York fashionista, intrigued by the on-goings in the urban fashion scene in the Big Apple. He is writing on behalf of R.A.G., the New York clothing store which specializes in urban wear such as graphic t-shirts, plaid shorts, and baby doll t-shirts. R.A.G. was established in 1959, has 5 locations in Manhattan, including one at Times Square.

Graphic t-shirts enter the world of haute couture

It was only 15 years ago when teenagers were still seen wearing Nirvana band t-shirts showing off their adoration for the grunge band lead by Kurt Cobain. These t-shirts were seen as un-stylish, over-sized, and definitely not acceptable in any New York nightclub (not that these kids were trying to get in). That was back then. Today, brands from Armani to American Eagle carry graphic t-shirts that are both stylish and are completely acceptable elements of fashionable clothing. This has happened for many reasons, mainly due to changes in t-shirt manufacturing, but also in the mindset that it is okay to pay over $10 for a tee.

Graphic t-shirts, in general, were part of the anti-establishment culture that reigned with the grunge movement and previously with 80’s hip-hop (anyone say Run DMC?). Then came West Coast gangster rap and its series of graphic tees that idolized stars such as Tupac. Interestingly enough, we also owe these two groups for the advent of plaid as being cool.

These days, vintage tees from the 80’s – especially Run DMC’s – are sold for astronomical amounts (up to $13 000) and major fashion houses such as Armani and Ralph Lauren have began to produce graphic t-shirts with new techniques that make them fashionable and hip. New weaving techniques have made it possible to make very fine cotton, while distressed finishes allow for vintage looks to be enhanced – as seen in many American Eagle t-shirts.

What has really made graphic tees a hot item are the many 2.0 websites that have popped up – such as Threadless.com – that feature very original designs, which was rare thing back in the day. Now that a t-shirt can be a work of art and not something mass-produced, its value rises and it becomes a cool t-shirt. These new arenas are giving way for more graphic t-shirt designers to show-off their talents. They are relying on the graphic design software that is readily available – also something absent a few years ago.

New York stores now readily carry graphic t-shirts that resemble the usual Gothic style as well as abstract designs. These tees have become part of the mainstream. The market for graphic t-shirts has grown in the meantime. People are not only okay to pay a lot of money for graphic tees, they are also okay with displaying messages besides a name brand or a band name on their clothing. Now every college student wants a t-shirt that sends a message about him or herself in an original way, and be able to go out in clubs without a problem.

In the streets of New York, you will not miss the number of ironic, funny, or offensive messages delivered via graphic tee. In clubs, worn under a dress jacket, graphic t-shirts are becoming a statement. They have become what’s hot. Meantime, those anti-establishment folks have turned elsewhere. The mainstream crowd should not be far behind.

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Posted by: admin | 06-25-2008 | 08:06 PM
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